Few businesses truly understand the commercial benefits that flow from delivering the best practice that we brand: Disability Confidence
An organisation that is not confident about disability – confident in how it sources and employs talent, in how it designs and provides products and services, and in how it engages its customers – stands to lose out both commercially and reputationally.
There is a compelling business and ethical rationale for learning how to enable everyone to contribute to business success, including people with disabilities , and those not yet disabled. We can no longer afford the waste of human potential that results when we make assumptions about each other on the basis of labels, particularly medical labels. Watch our animation ‘Old Brain or New brain’.